Michael: Great comment. What you are hitting on ...

2009-05-12T08:34:00.000-04:00

Michael: Great comment. What you are hitting on here is that valuable IP can come from outside of the R&D/legal silo. More companies are realizing this is a promising way to maintain profits and capture efficiencies. The key is to educate employees about IP and to implement procedures that will allow the company to identify, capture and protect such innovations. Unfortunately, too few companies get this, but I am hopeful that the numbers will improve as IP Strategy becomes more prevalent in corporate America.

I need to read the article. It sounds very intere...

2009-05-08T11:02:00.000-04:00

I need to read the article. It sounds very interesting.

One minor aside, since I've been thinking about this since your last post on the topic. There is one source of competitive advantage that does not easily fit into any of the usual boxes for IP (patent, trade secret, trademark, copright) -- namely, the capability to produce goods at lowest cost.

Because this capability results from a variety of processes within a firm that synchronously produce the end result, it can be very difficult to locate its sources. Nevertheless I believe that a careful manager within a firm should be able to ascertain the sources of this competitive advantage by talking to employees about their day-to-day work.

One way to appeal to C-level execs on the need to get more serious about IP is to point out that this particular source of competitive advantage (i.e., the ability to produce at lowest cost) can be protected with IP rights.

That will get attention.

Comments on IP Asset Maximizer Blog: Why Does Your Company Fail to Treat IP Asset a Cor...

Michael: Great comment. What you are hitting on ...

I need to read the article. It sounds very intere...